To call for donations, beyond just talking about the plight of eye disease sufferers worldwide, we wanted people to experience it through our ads by demonstrating the extreme difficulty of recognizing written word. Each message was crafted to visually create extreme viewing difficulty.

想有更多人捐款救盲,與其只空談全球眼疾患者的窘境,不如讓人親身體驗,於是我們便將廣告上每個信息,都刻意設計得難以閱讀,令人們可以切身感受到因眼疾而導致認字困難的苦況。