When there’s no way to describe the taste of the new KFC Umadare spiced chicken, what do you do? You don’t. For the launch we created a series of annotated Youtube films that connected to randomized Japanese content that had fun with how indescribable the taste was. Building curiosity rather than explaining the flavor.

當你用盡每個字詞也無法形容KFC全新壺物火鳥的味道,你會怎麼做?無從入手是吧?在宣傳之初,我們便製作了一系列落有注釋的YOUTUBE影片,點擊後會隨機連結到一大堆日本搞笑短片,以視覺,表達出那種說不出的驚奇滋味。味道,與其用言語解釋,不如用感覺更刺激。