Nike’s successful ‘Let The Run Tell You Why’ campaign spoke to the booming running population of China – and in the weeks leading up to the Hong Kong marathon, we mobilized a fleet of trucks equipped with a treadmill and virtual replica of the course. That let them answer.

面對中國不斷激增的跑步愛好者,NIKE成功以「LET THE RUN TELL YOU WHY」活動打動他們的心,並在香港馬拉松開跑前幾個星期,派出貨車車隊,上面配備跑步機,讓人們可以率先在投映出來的跑道上全情奔跑,追尋屬於自己的跑步理由。