Originally airing in 2010, this 3 minute brand film for Shangri-La continues to impress viewers and is the envy of every hotel brand to this day. Avoiding all the hotel clichés it instead employed a metaphor to illustrate Shangri-La’s heartfelt service, their hallmark attribute. (Directed by Bruno Aveillan).

香格里拉大酒店這齣於2010年首播、長三分鐘的形象廣告片,依然叫人歎為觀止,屹今仍然令所有酒店品牌為之嚮往;一反傳統酒店廣告的陳腔濫調,取而代之以大自然為喻,將酒店享負盛名的「待客至善」形象,描繪得淋漓盡致。(由BRUNO AVEILLAN執導)