In an era when kids lean toward digital devices and follow pre-conceived story lines we wanted to go back to basics and show how just a few colored Lego bricks can help us imagine. By reimagining the great masters in this pixelated fashion we demonstrated that there is a little master in all of us.

眼見新生代的小朋友終日與電子產品為伴,每日按住編好的時間表過枯燥的生活,我們好希望可以回歸原點,讓大家回復想像,而且,只要幾塊五顏六色的LEGO便能做到。從廣告中看見這些經過像素化的大師名作,你會不禁重新像想,從而發現每個人的心裡面都有著一個小小大師。