Some Chinese sunbathers wear protective ‘sun masks’ that look uncannily like Mexican wrestling masks. Baijiu is a Chinese liquor that looks and tastes uncannily like Mexican Tequila. We used this simple visual observation to help describe Baijiu to a new audience in Hong Kong.

近年,中國泳客愛戴上「面堅尼」曬日光浴,出奇地竟與墨西哥摔角選手配戴的面罩不謀而合。無獨有偶,中國的燒酒與墨西哥的龍舌蘭酒,無論賣相及味道也異常相似。所以我們巧妙地運用這種視覺巧合,把燒酒推廣給香港的消費者。