For the launch of, the first financial comparison website in Hong Kong – we wanted to create an equally disruptive commercial in the market. The voiceover explained in a humorous way that “Your first choice is not always your best choice”. And viewers described it as “One of the best HK TV commercials ever”.是香港首個金融品比價網站,我們希望創作與其領先態度相襯的與別不同的廣告作品。廣告以一種冷幽默的方式告訴觀眾“你的第一選擇,並不一定是你的最佳選擇”。有觀眾稱之為“香港最好的電視廣告之一”。