To celebrate Air Max Day, we created interactive installations in-store that showed how this iconic sneaker has been a part of Hong Kong pop culture since its debut in 1987. These multi sensory installations virtually took people back in time to re-experience familiar local memories.

為慶祝波鞋界的大日子AIR MAX DAY,我們特意於店鋪裡面創造了一個互動裝置,用來訴說這雙最具代表性的波鞋,是如何自1987年推出以來融入成為香港流行文化的一部分;多元感官的裝置能夠讓顧客彷如回到過去,勾起一段段埋藏心底的本土情懷。