Shangri-La opened an iconic new hotel in Jing An, West Shanghai, positioned as ‘The very heart of Shanghai’ – a brand with hospitality at its heart in the true geographical heart of the city. The social media campaign was launched to provide a greater sense of depth and discussion of what the ‘heart’ of Shanghai meant to people.

香格里拉一座簇新的地標式酒店於上海西靖安區開幕,並以「上海.心繫於此」作為定位,既道出酒店發自內心的待客之道,亦突顯酒店座落城市正中心。我們透過社交媒體展開宣傳,讓網民來一次深入交流,呈現大家心目中真正的「上海心」。