Asia Miles’ iconic yellow cards are usually the first yellow cards on everyone’s mind. But during the world cup all that gets fouled up. This campaign organically seized the moment other brands overlooked, when a naughty player gets carded.

洲萬里通」的黃牌標誌,在每位消費者心目中,位置高高在上。世界盃期間,「洲萬里通」更與球員領取黃牌的時刻,巧妙地緊扣一起,藉此推廣品牌。